lexus marketing plans : The Zeiss lenses are german designs (mostly) produced in Japan. ONly some very special lenses are still produced in Germany (fisheye, 15mm wideangle, 35mm shift, 300/2.8 tele etc.). For a short time the japanese and the german plants produced the same lens type parallel, but in the shop the german one was more expensive. If you consider Zeiss lenses as german or japanese, is a purely subjective thing. For us, the Chrysler Voyager van is an american car, though it is produced in Austria (for central european market, that is). But on the other hand, Ford (Europe) and Opel cars are thought of as german cars, because they are designed, developed and built in Germany, but in fact they are american companies.In fact the label "Germany" has nothing to do with a built-in superior quality. I am sure that every other company in the world can produce extremely fine products. The problem is that the modern mass market seems not to accept products that last too long. The massive high quality cameras which were so common twenty or thirty years ago, only occupy an "ecological niche" in todays photographic market. It is nearly impossible for a modern firm to concentrate on that niche only. Leitz for instance has massive economical problems, Zeiss Germany too. It is possible for an industrial giant like Kyocera to take high-quality consumer products with him, just for "hobby".As Zeiss lenses are concerned, I personally have doubts if all their lenses are better than for instance Nikon lenses. Some of the Zeiss designs are older which today still belong to the best, but maybe not to the very best any more. The 2.8/180 sonnar is good, but if newly calculated, it could be better. The same counts for some other lenses, the 1.4/85, the 2.8/25 etc. There are some new designs (esp. the 3.4/180 Apo by Leitz) which now set the limit of what can be done. The same is with zoom lenses. I am sure that most of the high-end Canon and Nikon zooms perform better than their Zeiss counterparts. But there are still several Zeiss lenses which now define that technical limit, their super-wide-angles are just one example.
lexus marketing plans : Resume # : 41090 Header : Technical Writer/Editor Date : February 16 1999 Name : Michael Lemanski Address : 6300 Green Valley Circle #310 Culver City, California 90230 Country : United States Phone # : (310) 670-2683 Fax # : (310) 670-2683 Email : Resume Summary:Fifteen years of technical and business development success in information technology, aerospace/defense, banking/securities, and telecommunications spanning product/project development and management, testing and technical documentation. I specialize in short-fuse, time-critical assignments requiring the highest quality results.Education: • M.A. Communication (English) – Georgetown University (1986)• B.S. Electrical Engineering/Computer Science – University of Colorado at Boulder (1983)• B.A. Music – University of Colorado at Denver (1981)Capabilities: • Requirement/Operations Analysis & Systems Engineering – technical, business, financial; including cost, risk, production, quality, and human factors• System, acceptance and QA testing – software, hardware and integration• Technical Writing/Editing – A/V presentations (including interactive), proposals (tech-mgmt-cost-ILS), plans, reports, specifications, product documentation (HW/SW), training/policy manuals, marketing literature, including pubs layout/design/integration through final press• Poweruser – MS Word, Excel, Powerpoint, Access, Project, Outlook; Adobe Illustrator, Freehand, PageMaker, Acrobat; WordPerfect, CorelDraw, Photopaint; FrameMaker; Lotus Notes, AmiPro, 1-2-3, Freelance; Visio; HP Deskscan II, OmniPro; Quark Xpress; most any Windows 95/98/NT application• PC Applications Development – Lotus Notes 4.5.1 (intranet & web), MS Excel, MS Access (including OLE & ODBC); database/spreadsheet design is a particular strength• Programming Languages/Architectures – Visual Basic, C++, HTML, Java, Lotus Script, PeopleSoft, Oracle, SQL/Server, Pascal, Cobol, Fortran, Ada, RPG, MVS, UnixRelevant Experience:City National Bank/Information Systems, Beverly Hills, CA 1998-99Sr. Technical Writer – LAN Standards & Server Installation Guide—developed and authored bank-wide standard operating procedures governing new server-hub-router installs, including LAN/WAN administration policies for both NetWare 4.x and Windows NT 4.0 Token-ring and Ethernet implementations. Additionally documented software licensing policy; dual-platform security synchronization; domain, rights, and CNB naming conventions; IPX and TCP/IP address controls; as well as integration/migration precedents and guidelines.Kubota Credit Corporation, Torrance, CA 1998Sr. Technical/Financial Writer—end-user documentation team member for KCC Loan Servicing System, a comprehensive banking application by Jack Henry & Associates mounted on an AS/400 as tailored and enhanced by IBM. Documentation responsibilities, including unit/system test and validation, comprised General Ledger, Dealer Holdback and Reserve Account subsystems, Collections, Disbursements and system-level control parameter usage for the consumer and commercial finance division of Kubota Tractor Corporation servicing 1100+ dealers nationwide.Boeing Defense & Space Systems, Downey, CA 1997-98Technical Volume Manager—National Missile Defense Lead System Integrator (NMD LSI) program proposal to JPO/BMDO, an eight volume, 2000-page document (hardcopy and PDF); post-Red Team final in 20 days. Effort continued through BAFO with responsibilities expanded to include threat discrimination (GBR, XBR), kill vehicle design selection, software development (SEI Level IV-compliant), system deployment and integrated team member (ITM) management planning and documentation.Toyota Motor Sales USA/Lexus Division, Torrance, CA 1996-97Lead Applications Developer—automated a suite of GUI-driven service and parts field performance measurement and reporting modules for a 176-member dealer body nationwide using daily TDN satellite downloads to an AS/400 ODBC (Lotus Script-RPG)-Excel OLE (Visual Basic) interface mounted on an interactive Notes platform with near real-time user access via the corporate intranet. Eventually dubbed “Dealer-At-A-Glance,” the system became the primary monitoring tool for the division’s 44 field auditors.Chase Manhattan Bank/Global Investor Services, Brooklyn, NY 1996Web Site Design/Administration—Various post-merger FAQ and information services for clients, employees and vendors. Chemical Banking Corporation/GEOSERVE, New York, NY 1995-96• Media Specialist/Producer—developed the final all-officers (worldwide) multimedia presentation on the status of the merger with Chase, gaining credit as associate producer.• Presentation Specialist-Powerpoint—working directly with the bank’s top relationship managers on sales ranging from a few million dollars to well over $1B.• Proposal Writer—technical (IT) segments of global custody proposals to such clients as Euroclear/JP Morgan, Bank of Ireland, Lloyds, Dai Ichi Securities, Franklin Funds, The Texas Schools Retirement Trust and Liberty Mutual.Chemical Banking Corporation/CCLO, New York, NY 1995• Analyst/Writer, Technology—Texas Relocation Study, feasibility trades regarding migration of Chemical’s check and commercial loan operations (CCLO) from Manhattan to Texas Commerce Bank facilities in Dallas and Houston.• Technical Writer—tech/design SOW and WBS for the bank’s Check Imaging and Electronic Transit System Architecture RFP to IBM/HP, Sun Microsystems and NCR/Honeywell. Upon implementing this system, the new Chase became the largest check clearing operation in North America.Chemical Banking Corporation/GEOSERVE, New York, NY 1994-95Feasibility Analyst, Technical—assisted data conversion/system migration planning (Oracle Financial) for the Chemical-Mellon Shareholder Services, Inc. joint venture. Edited executive summary presented to BOD.Advanced Management Services/U.S. Department of Commerce, Las Vegas, NV 1992-94Senior Consultant—under a 2-year contract to DOC, assisted eligible small business clients in developing business and marketing plans, bids and proposals, and arranged bank financing (loan package preparation). L&E Service Company, Seaside, CA 1989-92Business Development Manager—responsibilities comprised marketing, bid and proposal development, and contract administration for this SBA 8(a) concern engaged in facilities maintenance and institutional food service. My department grew from a solo operation to a staff of 5 as we likewise grew total field personnel from 30 to 220 while increasing annual revenues from $2 million to more than $18 million in two years. In the process, the firm graduated from the 8(a) program with 9 military and more than a dozen commercial contracts.Graphcom Corporation, San Juan Capistrano, CA 1984-88Founder & President—transformed a painfully undercapitalized venture specializing in market communications and publishing into a mildly successful hi-tech consultancy serving Fortune 500 clients in the aerospace/defense, telecommunications, petrochemical, and shipbuilding industries. Grew revenues to over $4 million a year. Client/project highlights included:• Northern Telecom Federal Systems Division – Federal Telecommunications System (FTS) Services Program proposal to GSA and Martin Marietta for design, implementation and maintenance of the National Operations Center (NOC) and Services Oversight Center (SOC). FTS 2000 remains the largest private telecommunications network in the world—Proposal Manager• BellSouth Government Systems – Washington Interagency Telecommunications System (WITS) Program proposal to GSA for ISDN upgrade of all federal government (civil) telecom services within the National Capital Region—Proposal Manager and Executive Summary Volume Manager• Northern Telecom Integrated Network Systems – Base Information Digital Distribution System (BIDDS) Integrated Digital Telecommunications System Program proposals to USAF-AFLC for ISDN upgrade of the Defense Switched Network (DSN), comprising 128 bases worldwide—Pre-bid Planning Manager, Integrated Master Program Volume Manager• Chrysler Corporation/Pentastar Support Services – Computational Mission Services (CMS) Program proposal to NASA-MSFC for operation of the Huntsville Computer Complex—WBS, Cost Volume, and Executive Summary Volume Manager• US West – GSA Midwest Aggregated Switch Procurement (ASP) proposal—Automated Life Cycle Cost Model Design/Life Cycle Cost Volume Manager• United Airlines – US Army HA-60 Helicopter Aircrew Training Program proposal—Courseware Volume Manager• Marcham Controls/Photo-Scan, Inc. – Security Control System (SCS) Element of the Consolidated Space Operations Center (CSOC) redesign effort to USAF/AFSC—Ad hoc Technical Manager.
lexus marketing plans : Press ReleaseSOURCE: Salon.comSalon.com Rolls Out Larger Ad Units and Readies Launch Of PremiumSubscription ServiceSAN FRANCISCO, March 20 /PRNewswire/ -- Salon.com (Nasdaq: SALN - news), aleading Internet media company, today announced the launch of new, largeradvertising units and plans for Salon Premium, a paid subscription servicethat will provide Salon users with an ``ad-free'' version of Salon, alongwith exclusive new content features.Salon's new larger, rich-media-compatible advertising formats wereintroduced by CNet and recently refined and adopted by the InternetAdvertising Bureau. The first of the new ad units to be implemented willbe the ``Messaging Plus'' unit, a large rectangle 336 x 280 pixel formatthat provides an ideal showcase for both HTML and rich media. According torecent research by EyeTracking.com, users spend more time with the newads, and brand recall was as much as three times higher than forconventional banners.Intel and Lexus, two of Salon's longtime advertisers, will be the first todeploy the new ad formats on the Salon network.Says Michael O'Donnell, CEO and president of Salon.com, ``In order tocapture our share of the $200 billion advertising market, Internetadvertising needs to mature and become more competitive with broadcasttelevision and print advertisements. Salon will work with industry leaderssuch as CNet and the IAB to offer our advertisers creative and engagingsolutions.''
lexus marketing plans : Salon.com today also announces that it is readying the roll-out of SalonPremium, a paid subscription service being offered to Salon's 2,700,000monthly visitors, set for launch in April. Subscription benefits at launchwill include the option to view Salon.com content without advertisingbanners and pop-ups, and access to exclusive new content. After its debut,Salon Premium will continue to be enhanced with new features, includingadditional content and a new download feature enabling users to read Salonwhen not connected to the Internet and to conveniently print out multiplearticles for offline reading.Says O'Donnell, ``We're excited to launch our first user-paid premiumsubscription, and hope to attract a significant number of paid users.We're providing our readers two compelling options to enjoy Salon -- on afree basis with prominent advertising, or an 'ad-free' version of Salonwith an annual subscription. The Internet is all about flexibility andwe're delighted to provide these options to both our advertisers and ourreaders.''-- "...you were caught with your hands in the till but you still got to swallow your pill as you slip and you slide down the hill on the blood of the people you killed!" --John Lennon._________________________________ ______________________________Mike Flugennock, Mike Flugennock's Mikey'zine,
lexus marketing plans : Advertisments subsidize the cost of publication. If you don't wantads, expect to pay more.Gym "Anyway, I don't seem to have any difficulty accessing via lynx..." Quirk-- "Usenet is like a herd of performing elephants with diarrhea -- massive, difficult to redirect, awe-inspiring, entertaining, and a source of mind- boggling amounts of excrement when you least expect it." -- Gene "spaf" Spafford (1992)I have no problem with that. It's the "media-rich" ads that bother me."Users spend more time with the new ads", eh? That's because they'll takethat much longer to download at the 21.6 - 24 Kb telco lines I'm stuck behind.I already waste enough time downloading pages with normal banner ads. IfProxomitron can't make it better I'll just keep away (in droves) from anyother such content providers.--John Oliver, System Administrator ConnectNet, an Allegiance Telecom company 6370 Lusk Blvd. Ste F103 (858) 638-2020San Diego, CA. 92121 FAX: (858) 623-1505Go to browser options - turn images off.Major speed improvement, no ads and no extra cost.And/or add just a half-dozen entries in your HOSTS file if on a Win/NT/Win2K platform, and route the referrals to the ad sites to 127.0.0.1. That way the sites serving the ads never get the hit, and you just see a blank space with a little 404 message.
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